RSW/EarlyAccess Model

RSW/EarlyAccess utilizes a number of variables to calculate the value of a lead, but three of those variables are more revealing and are exclusive to RSW:
RSW/EarlyAccess utilizes a number of variables to calculate the value of a lead, but three of those variables are more revealing and are exclusive to RSW:
RSW/EarlyAccess utilizes a number of variables to calculate the value of a lead, but three of those variables are more revealing and are exclusive to RSW:



Engagement with RSW/AgencySearch Weekly Newsletter Content & Type of Content Read
Every week, RSW/AgencySearch publishes content about “finding new agencies” and “agency-client relationships”. This content is pushed out to 50,000+ marketing and other decision makers. The more content the marketer reads and the more relevant the content, the higher the value. Every search run by RSW/AgencySearch has been initiated by the marketer reaching out to us after reading our content. We also have evidence that marketers that read our content but don’t work with us, soon after initiate a search.

Historical Tracking Data on Meeting Activity
If a company has historically been active meeting with agencies, the value of the prospect increases. We are
able to
track historical meeting activity for companies via data gathered from our sister company RSW/US.



Visits to RSW/AgencySearch Website
If a prospect visits the RSW/AgencySearch website, this is a very strong signal that the lead is potentially in a hunting mode.

Engagement with RSW/AgencySearch Weekly Newsletter Content & Type of Content Read
Every week, RSW/AgencySearch publishes content about “finding new agencies” and “agency-client relationships”. This content is pushed out to 50,000+ marketing and other decision makers. The more content the marketer reads and the more relevant the content, the higher the value. Every search run by RSW/AgencySearch has been initiated by the marketer reaching out to us after reading our content. We also have evidence that marketers that read our content but don’t work with us, soon after initiate a search.

Historical Tracking Data on Meeting Activity
If a company has historically been active meeting with agencies, the value of the prospect increases. We are
able to
track historical meeting activity for companies via data gathered from our sister company RSW/US.



Visits to RSW/AgencySearch Website
If a prospect visits the RSW/AgencySearch website, this is a very strong signal that the lead is potentially in a hunting mode.
Engagement with RSW/AgencySearch Weekly Newsletter Content & Type of Content Read
Every week, RSW/AgencySearch publishes content about “finding new agencies” and “agency-client relationships”. This content is pushed out to 50,000+ marketing and other decision makers. The more content the marketer reads and the more relevant the content, the higher the value. Every search run by RSW/AgencySearch has been initiated by the marketer reaching out to us after reading our content. We also have evidence that marketers that read our content but don’t work with us, soon after initiate a search.
Historical Tracking Data on Meeting Activity
If a company has historically been active meeting with agencies, the value of the prospect increases. We are able to track historical meeting activity for companies via data gathered from our sister company RSW/US.
Visits to RSW/AgencySearch Website
If a prospect visits the RSW/AgencySearch website, this is a very strong signal that the lead is potentially in a hunting mode.